Image Worlds.
Corporate Identities At General Electric.


Written by David E. Nye.
MIT Press, Cambridge, 1985. 188 pp., 60 b&w illustrations,, 6½x9½".

"General Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography. By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations."--the publisher.

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