Section One.
Solar Initiative

Essay by Ineke Schwartz. Forward by Wim Van Sindern.
Ludion, Gent, 2004. 112 pp., 79 color and 7 black-and-white illustrations, 8x10½".

Publisher's Description
How do images, originally made as commissions with a commercial purpose, behave when they are presented out of their original context? Do they turn into art? Do they work as autonomous images? Here these questions arise out of photographs taken for Solar, an Amsterdam-based design agency, under the auspices of campaigns for fashion, energy, insurance, and communications companies.

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